Volunteering and Virtual Community

As a Fortune 500 leader with 82 divisions worldwide, the company had been engaging employees in volunteering for several years. HR and Marketing leaders were eager to evolve the programs beyond traditional hour tracking into team building and virtual community. In partnership with Noonday, the company launched the "Leading the Way" engagement program, seamlessly integrating volunteering, sustainability, and wellbeing into a unified experience on the Noonday mobile app.

Onboarding, Text MessageInvitations & Social Sharing
As part of the Noonday onboarding strategy, the company employees used text message onboarding with the keyword "Leading" to begin their journey directly on the Noonday mobile app. Volunteering was launched, and employees were incentivized with points and rewards for sharing their experiences, while receiving new "KaPow" themed gear to mark their involvement.
“Year-round engagement strategies don’t stop with volunteer hours…
Volunteering, Challenges & Rewards
The company's year-round engagement strategy went beyond just volunteer hours. Upon joining the Noonday mobile app, employees earned dollars-for-doers, points, and monthly rewards by completing challenges across the following themes:
  • Sustainability
  • Healthy Hydration
  • Steps/Movement
  • Mental Health
  • Acts of Kindness
  • Heart Health
  • Fundraising
The company’s monthly employee rewards were earned through points, while sweepstakes-based grand prizes were introduced quarterly. Employees earned entries for these prizes through the Noonday mobile app.
Fun Fact!
Challenges are proven to be the strongest motivator for ongoing engagement

Employees will love your purpose-driven culture.
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Financial Services: All-Company Campaign

Finance of America (“FOA”) is a U.S. based lending organization with 5,500 employees in over 300 global offices worldwide. Employee culture has thrived with increasing engagement through FOA Cares volunteering, fundraising, grantmaking and employee assistance funding. Why Noonday was asked to help: The company’s teams across six global divisions had always enjoyed coming together for […]

The Company Giving and Engagement

The company saw the COVID lockdowns as an opportunity to create community in a new and innovative way. Background The company is a U.S.-based lending organization with 5,500 employees across more than 300 global offices. Employee culture has flourished with growing engagement through the company’s Cares programs, including volunteering, fundraising, grantmaking, and employee assistance funding. […]

The Company Year-round Digital Community Engagement

Leaderboards To enhance virtual community participation for the company, Noonday offered various leaderboards for hours, points, steps, and other activities. Monthly and quarterly leaders were recognized as “Leading the Way” for fostering a culture of impact. Rewards & Prizes Company rewards in Noonday were earned as employees engaged in impact activities. Points were unlocked for […]