As a forward-thinking leader in the Retail space, an HR client company took an innovative approach by redirecting its traditional volunteering and giving budget toward community-building impact and engagement. In collaboration with Noonday, the company team and industry partners launched "All in for a Cure," using the Noonday mobile app to activate giving while at the same time promoting wellbeing.
Team Captains Used to Build Community & Rewards
Noonday worked closely with the company to select and invite team captains. Captains were thrilled as they leveraged the Noonday mobile app to simplify the Team onboarding process through text messages, while enhancing the experience with points, rewards, leaderboards, and a sweepstakes offering a Fly-away Trip.The Company's Challenge:
The company had several strong vendor options to consider, but Noonday stood out as the only platform capable of genuinely fostering a sense of community around the company's Volunteering and Giving Programs. To swiftly ignite this sense of community, Noonday's gamification played a crucial role by:- Activating team captain led support via mobile app
- Introducing point-based incentives for participation
- Integrating volunteering, giving and wellbeing through visual leaderboards
- Increasing industry partner engagement with activity-based donations
- Efficiently communicated strategy & rollout with Impact Profiles & mobile push notifications
The Company's Results:
- Increased engagement and overall participation
- Empowered Team Captains to ignite engagement quickly on mobile
- Rallied support internally and externally with customers and industry partners
- Activated community through a virtual challenge with exciting prizes, leaderboards and social feeds
Success: Building a Winning Culture
Employees rallied around team champion led communications inviting them into a purpose much larger than work. Employees used everyday walking to share stories together as they competed across teams. Team champions used their position to lead real-world impact and purpose supporting their favorite causes.Financial Services: All-Company Campaign
Finance of America (“FOA”) is a U.S. based lending organization with 5,500 employees in over 300 global offices worldwide. Employee culture has thrived with increasing engagement through FOA Cares volunteering, fundraising, grantmaking and employee assistance funding. Why Noonday was asked to help: The company’s teams across six global divisions had always enjoyed coming together for […]
The Company Giving and Engagement
The company saw the COVID lockdowns as an opportunity to create community in a new and innovative way. Background The company is a U.S.-based lending organization with 5,500 employees across more than 300 global offices. Employee culture has flourished with growing engagement through the company’s Cares programs, including volunteering, fundraising, grantmaking, and employee assistance funding. […]
The Company Year-round Digital Community Engagement
Leaderboards To enhance virtual community participation for the company, Noonday offered various leaderboards for hours, points, steps, and other activities. Monthly and quarterly leaders were recognized as “Leading the Way” for fostering a culture of impact. Rewards & Prizes Company rewards in Noonday were earned as employees engaged in impact activities. Points were unlocked for […]