Finance of America (“FOA”) is a U.S. based lending organization with 5,500 employees in over 300 global offices worldwide. Employee culture has thrived with increasing engagement through FOA Cares volunteering, fundraising, grantmaking and employee assistance funding.

Why Noonday was asked to help:

The company’s teams across six global divisions had always enjoyed coming together for impact, but with the COVID-19 shelter-in-place mandates, a new strategy and virtual partner became necessary. Employees, who had relied on in-person volunteering, had to transition to virtual engagement to sustain a culture focused on their core pillars of impact. They quickly realized that mobile engagement would be key to keeping teams connected in a real-time community. In just three weeks, the company and Noonday developed the strategy, communication plan, and rewards structure required for the formal launch of their virtual impact programs. Employee-led teams across six global divisions ignited a new level of excitement around making an impact.

The Company's Challenge:

• Affordably create a custom virtual engagement experience
• Activate existing teams into mobile app for easy rollout
• Source/design exciting fundraising rewards
• Create communications to quickly launch to global teams

The Company's Results:

• First virtual community impact program launched on Noonday in 3 weeks
• Six global division-based teams engaged across the globe
• Team champions led like never before
• Real-time community with social tools and exciting monthly prizes quickly boosted participation

First-time Milestones:

The company had never combined wellbeing with giving. Using Noonday’s challenge structure and employee rewards to amplify impact, employees earned $1 for every mile walked in the first 30 days. Every dollar went to preferred partner charities the winning teams choose.

Beginning to End Success:

Noonday's web and mobile app was launched for the company's employees to join, earn points and rewards, and build a community centered around everyday impact. This was setup in 3 weeks time on a fixed budget. Employees loved the fun and the social community formed across a global team. FOA culture went from just getting by to a winning culture where everyone felt like a part of the purpose and impact.