Vision & Culture

Vision is defined as the ability to think about or plan the future with imagination or wisdom.

Undeniably the most powerful agent for a leader is the ability to think, plan and cast a company wide vision. If leadership does not do this effectively and often a company loses their mission and the people wander into meaningless work.

Without vision work becomes lifeless and will eventually turn people away from your company. Fortunately, even departments and teams can play a big role in vision casting.

Do you know the vision for your company in one sentence? Do you know your team vision for the year ahead?

Culture

Culture is defined as the collection of beliefs, values, and behaviors that a group of people share.

The hardest part of culture is that it is reactionary in many ways to the vision that is cast and what leaders do with that vision. A leader who can rally people around a vision for the year will have a much different culture than a silent leader who simply puts words to goals for performance plans.

The CEO must cast a wide, simple and compelling vision that allows each department to build a culture around that vision. Becoming number 1 in a space is not enough to build a thriving culture. People respond to a greater meaning and purpose than being profitable or beating competitors.

If your vision is lacking meaning and purpose your culture will surely be suffering.

Does your vision include meaning and purpose greater/bigger than your company winning? How could your team vision start to drive your culture?